Netflix’s Restriction On Password Sharing Could Be Working, As It Sees A Surge In New Subscribers

Netflix saw nearly 1,00,000 daily sign-ups on both May 26 and May 27

Netflix saw nearly 1,00,000 daily sign-ups on both May 26 and May 27

Netflix launched its crackdown on password sharing in the US last month—and now it looks like the move has been successful for the company in terms of increasing active subscribers.

Netflix launched its crackdown on password sharing in the US last month—and now it looks like the move has been successful for the company in terms of increasing active subscribers.

According to Antenna via Engadget, Netflix has seen an increase in account sign-ups after the company restricted the ability to log in by sharing passwords in the US and a few other regions.

The analytics firm said that Netflix has had “the four single largest days of U.S. user acquisition” during the four and a half years that the firm has been tracking the streaming service. “Netflix saw nearly 1,00,000 daily sign-ups on both May 26 and May 27,” the firm said.

Antenna notes that while subscriptions did rise, the number of cancellations also went up—but not enough to outpace the number of new sign-ups. It is likely that, due to password sharing restrictions, groups who previously shared an account are now buying individual, personal subscriptions to Netflix.

It must be noted that in the US, users not from the ‘primary household’ need to shell out an additional $8 per month. However, the basic subscription standalone costs $9.99. So, it could be possible that more users are just buying new subscriptions, without having to share an account, for $2 more.

For all the latest Technology News Click Here 

Read original article here

Denial of responsibility! TechAI is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.