The “much requested” feature allows users to transfer their personalised recommendations, viewing history, My List, saved games, and other preferences to a new account when they start their own membership, said the company.
The users will receive a notification through email, as soon as the ‘Profile Transfer’ becomes accessible on their account.
Meanwhile, in a bid to introduce an ad-supported tier for its users, the company had announced that it will roll out the ‘Basic With Ads’ streaming plan on November 3 in several countries.
“The plan represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience,” Greg Peters, Chief Operating Officer and Chief Product Officer, said in a statement.
At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.
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“Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand,” the company said.
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