Piyush Arora, MD of Skoda Auto Volkswagen India, said the group has completed the India 2.0 strategy that saw it launch four heavily localised car models (two each under VW and Skoda brands). On the radar is now utilising the installed capacity, while simultaneously working on the next plans for growth.
Arora, who took charge of Volkswagen Group’s overall India business operations recently, says that unlike the past, the company will not chase just volumes, but would rather look at sustainable operations. “The focus for us will be sustainable profitability and growth… this is (also) the thought process of the group that let’s not be over aggressive,” Arora told TOI.
Asked about the government policy, he said while the group appreciates the enhanced focus on safety and emissions, it is equally important to not have sudden changes in regulations. “Giving the industry a long-term view and a chance to implement with a sufficient notice would help future planning and decisions… there has to be a more balanced approach.”
Apart from Skoda, VW and Audi – the brands that are locally manufactured/assembled in India, Arora is also in charge of the group’s other brands such as Lamborghini, Porsche and Ducati (though each has an individual brand head). The company drove in the Kushaq SUV and Slavia premium sedan under Skoda, while launching their twins under VW – Taigun SUV and Virtus sedan.
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