“I feel like my personal style is a pretty good mix of both sporty and feminine, and I think this collection reflects that,” Osaka tells us. There’s a mermaid skirt with cascading fabric and a ruffled, high-low hem so that one side is short and one side is long. A denim halter top, a cropped and puffed bomber jacket and an oversized artist coat with drop shoulders and patch pockets bring more drama to the line-up. “I wanted to include some pieces that were wearable for everyone, so we designed the Naomi ‘93 Jean and the Artist Coat for that reason,” she adds. “By contrast, the mermaid skirt and halter top feel flirty and feminine, and the bomber jacket is a cool sporty piece to round it all out.”
The artist coat is Osaka’s favorite from the collection. “That was actually the first piece I designed and we made a sample earlier in the year, which I’ve been wearing nonstop,” she says. “I’ve already styled it a million different ways, but I mostly wear it with a t-shirt, bucket hat, and sandals for a casual daytime look.”
Photo: Courtesy of Levi’s
Photo: Courtesy of Levi’s
Photo: Courtesy of Levi’s
Photo: Courtesy of Levi’s
You might also see a hint of Osaka’s wider empire in the collaboration too. Printed on some of the pieces is her own sort of logo: dubbed the “flower bear,” it’s a little bear holding flowers alongside her name. Osaka was inspired by the different elements of her personality on and off the court, noting the elements of “ferocious like a bear, gentle like a flower.” Just last month, she also announced that she would be launching her own media company with LeBron James called “Hana Kuma,” which means “flower bear” in Japanese.
“We actually spent a ton of time working with an agency to come up with my own personal logo, which we now call the flower bear,” she says. “We did several creative workshops where I shared a lot about my style and personality, which led to several iterations of the flower bear concept. The logo is super special to me now since it’s a true reflection of who I am – ferocious like the bear when I’m on the court, but soft and gentle like the flower when I’m off.”
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