Nandan Nilekani-backed ShopX forays into consumer segment

“This platform presents a great opportunity for brands and retailers to connect directly with consumers, marketing directly to them and getting incremental demand in return. Our intent-based and data-driven marketing and transactions platform provides unparalleled targeting and Direct-to-Consumer reach at a fraction of the cost of comparable options. We believe that this is the new marketing model of the post-pandemic world,” said Amit Sharma, CEO, ShopX.

The company has piloted the platform in Bengaluru over the last three months. It has helped the company optimise customer acquisition cost to a few cents and find new ways to engage over 60% of active users through gamification and everyday savings. More than 30% of users carry out monetizable engagements monthly.