“Most Evil Prank” – Swiggy Teases Return Of Cadbury Bytes, Internet Not Happy

On April Fool’s Day on April 1, we stay on high alert for pranks and misleading information. We know that many brands and publications like taking advantage of the occasion to make a joke at our expense. Often, we easily spot the prank even before it’s revealed. But there are some instances where we get drawn in and start believing something that is untrue. This could be because the method of the prank is ingenious or simply because we love the idea so much, we want it to be true. The latter reason was certainly what led many Swiggy users to be pranked 3 days ago.

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On Saturday, Swiggy decided to capitalise on people’s love for a discontinued treat: Cadbury Bytes. These sweet flaky pockets filled with chocolate (or strawberry) make people nostalgic about the good old days. The mention of the snack even today can make many people emotional. So what did Swiggy do exactly? They added an option to buy Cadbury Bytes on their app, along with other items like ‘Cadbury Chocki’ and ‘Cadbury Milk Treat’. However, when people tried to add Bytes to their cart, they got a message saying, “Oops you just got fooled.” A Twitter user @vismayeet shared a screenshot of the same and expressed her anger at the harsh prank.

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The Tweet has received 141K views and over 3.5K likes so far. Other users were quick to commiserate with her. Many people’s replies reflected how much we love Cadbury Bytes years after it has become unavailable. Check out the reactions below:

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What did you think of the prank? Let us know in the comments below.

About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.

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