“We don’t have any raw materials, any commodities, here in Italy. But what we do have is this heritage of processing, making, and taste with which we fashion the raw materials. People in the US, UK, and France appreciate this and they recognize it. But maybe sometimes we understand it less here in Italy. Talking about it isn’t to claim to be superior in any way, but to highlight a point of difference that is really unique.”
Massimo Alba said this as he turned and pulled at two brushed wool cashmere check jackets, one apricot, one teal, and each with a complementary colored cashmere beanie stuffed in one pocket. Handling his Made in Italy ‘denim,’ the stitched silk collarless shirts of the season that he is especially proud of, a beautiful fleece-lined check parka, and some straight legged chinos made with a purposefully robust cotton twill all served to back his hypothesis.
Alba is usually as gently spoken as his clothes, but there was an extra burst of passion this season as he spoke about the opportunity for Italy’s rich store of artisanal manufacture to ensure the traceability and provenance of its materials in order to safeguard the environment. Overdyed corduroy jackets and pants were subtly multi-toned while a raspberry grandad cardigan provided an-in-your face punch of color. This lookbook video was shot at the highest point of the cable car that climbs the face of Mont Blanc, appropriate for a designer whose work is becoming ever more elevated even as it remains sincere and unpretentious.
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