MLC’s introduction occurs amid the fierce competition among professional T20 leagues vying for the second position in the global cricket commerce landscape, with the Indian Premier League (IPL) standing tall as the undisputed leader, boasting a staggering enterprise valuation of $15 billion.
On July 16, the MLC announced that six matches in its inaugural season have now sold out across its first 10 days of play.
“The first week of MLC action in Texas has shown the world that top-level cricket can thrive in America, and fans will flock to see it,” said Dunmore, “MLC is on pace to sell out more than two-thirds of its games in the inaugural season. The global impact of the launch of a new major cricket league in a new market is seen in the massive social media engagement and media interest. Cricket in America truly has arrived.”
The MLC, with its six teams and support from prominent personalities in the Indian and US corporate sectors, has been deemed by experts as having all components for a successful league: engaging format, competitive teams, strong fan base and skilled players. The league commenced on July 13 and is scheduled to conclude on July 31.
ITW Sports USA co-founder and CEO Nikhil Vyas said cricket’s success in the US is very important for it to become a truly global sport.He added that the record ticket sales for the initial games augur well for the long-term success of the league. “From a truly business perspective, the US market is huge for cricket, not just in terms of an untapped region but also with many companies and investors from the region whose involvement could catapult cricket to greater heights,” he stated.The MLC has successfully captured the attention of American media outlets including ABC, NBC, CBS, The New York Times, The New Yorker, Texas Monthly, and Bloomberg — all of which have prominently featured the league in their news coverage.
According to MLC’s data, the league has already garnered 40 million impressions and 3 million engagements on various social media platforms. Additionally, the match highlights on YouTube have surpassed 3 million views, indicating a strong online following.
The MLC comprises 6 franchises: San Francisco Unicorns, Seattle Orcas, Texas Super Kings, Washington Freedom, MI New York, and Los Angeles Knight Riders.
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