One of Australia’s big four banks has changed its name – and it’s taken inspiration from one thing.
One of Australia’s big four banks has undergone a major logo change to encourage the uptake of vaccinations nationwide.
The National Australia Bank will on Friday launch a marketing campaign to help increase vaccination rates and will change its logo from NAB to JAB.
It’s not the first time the bank has spoken up to encourage people to get the jab. In August, NAB announced it was working with the department of health and its regular flu provider to inoculate employees at work.
The name change comes after chief executive Ross McEwan threw the bank’s weight behind vaccine passports as the ticket out of lockdowns.
Speaking to the House Standing Committee on Economics, Mr McEwan said Australia must have a system ready to go when the nation reaches the government’s 80 per cent vaccination target.
He argued Australians deserved to have more detail on what specific restrictions will be lifted once the nation hits the elusive target around mid to late November.
“European countries have provided this by implementing a vaccine pass, which gives people freedom to attend restaurants, sporting events, major concerts and domestic travel,” Mr McEwan said.
“Australia needs its own national vaccine pass, providing similar freedoms, ready to launch when we reach 80 per cent.
“This should be developed alongside existing plans for an international vaccine passport for Australians to prove their immunisation status overseas and on their return to Australia.”
The big four bank boss’s comments follow confirmation from Scott Morrison that a vaccine passport system was likely as we move towards Covid-normal.
“Any venue, any pub, any cafe, any restaurant, any shop has every right under Australia‘s property laws to be able to deny entry to people who are unvaccinated,” the prime minister told Sky News.
Similar “no jab, no entry” rules are being used widely across France, Austria, Italy, Switzerland, Germany and Denmark.
The NAB chief executive said Australia’s current situation is untenable.
“When we can safely move from restrictions to freedoms, I am very confident the Australian economy will recover swiftly,” he said.
“Many businesses are in a state of hibernation, waiting for restrictions to open up and ready to get going again. For others, in particular small business customers in Sydney and Melbourne CBDs, the situation is more fragile.
“The number of customers in financial hardship is rising since the Delta outbreak but most continue to be able to make some form of payment.
“We all know that this situation is unsustainable. Tourism businesses are running at sub-capacity and I have spoken to manufacturing customers who are getting zero applications for jobs. Farmers can’t get pickers for their crops.”
Originally published as NAB changes logo to JAB to encourage vaccination
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