LoveShackFancy Pre-Fall 2024 Collection

LoveShackFancy’s pre-fall 2024 collection notes open as follows: “Summer is our story. It’s the magic of travel and faraway places. It’s hot days and warm nights. It’s the promise of sun-kissed skin and kaleidoscopic skies. It’s candy colors and sugar sunsets.” That is as good a summary as any of the clothes and the ethos of LoveShackFancy. The girls and women who make up their consumer base love it for its fun and flirt factor.

Designer and founder Rebecca Hessel Cohen was inspired by Jane Birkin and Brigitte Bardot, and their French stomping grounds in Provence and Saint Tropez. There are crochet dresses and pale blue stripes that reference antique textiles Cohen found in markets on her own trip to the South of France. The bulk of the lineup consists of breezy frocks, either bias-cut slips or ruffled cotton minis and maxis. For night, they’re embellished with paillettes or beads. The star is a column gown entirely covered in pearls and crystals in the brand’s signature color: pink. The collection also has an Americana interlude, with pink bandana prints and embroidery of red cherries tied in a bow. It’s definitely a departure, but Cohen has never designed for the Fourth of July before, and wanted to try.

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