Lionel Messi spurns $400 mn Saudi offer to join David Beckham’s Inter Miami
Lionel Messi plans to join Major League Soccer club Inter Miami, turning down a deal from Saudi Arabia that would have paid him $400 million annually.
The Argentine superstar is being offered profit-sharing agreements with Adidas and Apple, The Athletic reported, citing people familiar with the transaction. Messi could also get a stake in Inter Miami, according to ESPN, joining current owners David Beckham and the Mas family.
Messi, 35, plans on “living the US League in a different way and enjoying day to day much more,” he said in the Mundo Deportivo interview.
For Apple it would strengthen its soccer strategy. The company forged a $2.5 billion 10-year deal with Major League Soccer to show games on its TV+ platform. And one of the streaming service’s most popular TV series, Ted Lasso, follows a fictional Premier League team coached by an American.
Adidas has lost considerable market share in the US in recent years to Nike Inc. and smaller brands like Hoka. Soccer is a bright spot for the company in the US, which is the world’s single largest sports market.
“That’s why it’s important to protect our number one position in soccer in the big markets,” Gulden said last month on a call with analysts.
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