Licious makes new appointments to leadership team

Bengaluru: India’s first D2C unicorn Licious has appointed Vidyanand Krishnan as chief customer officer and Meeta Aggarwal as chief financial officer, said a statement issued on Thursday.

Krishnan will lead the customer agenda and play a strategic role in driving customer retention and loyalty for the company. With previous roles at Dunzo, Walmart, Cognizant, and Accenture, he brings experience in retail and product management to his new role. He was the business lead at Walmart, responsible for building express pickup and delivery for the online grocery business. After spending 6+ years there, he moved to Bengaluru in 2020 to join Dunzo where he led the customer experience functions during the company’s transition into a Q-commerce retailer.

Aggarwal will focus on driving profitable and sustainable growth, cost efficiencies, effective working capital management and strong governance/controls for the firm. She has 18+ years of experience across financial planning, controllership, business partnering, performance management and corporate governance. In her previous stint, she was the CFO – India and Southeast Asia at Anheuser Busch-InBev India. She has worked across other organisations like Telenor and HCL.

“The unprecedented growth that we have witnessed over the last two years is only an indication of how the future looks like at Licious. As we continue to propel ahead, we will rely on our able leadership team to aid progressive decision making, unlock newer frontiers for growth and work with all Licians to spread the love for meat,” said Abhay Hanjura and Vivek Gupta, co-founders, Licious.

Last year,
Licious got a billion-dollar valuation, making it the first D2C unicorn in the country.

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