lamborghini: Lamborghini India sees highest-ever sales in 2021 – Times of India

NEW DELHI: Italian super sports carmaker Lamborghini had a record year in India in 2021, exceeding the peak sales it hit in 2019, when it had sold more than one car per week. The surge happened even as the economy was limping out of the Covid-induced slowdown, and automakers across the world fought a production shortage due to semiconductor crunch.
Part of German auto group Volkswagen, Lamborghini sells cars such as the Huracan and Aventador in India, apart from the Urus SUV that it had introduced in 2018. In 2019, the company had recorded its biggest volumes in India at 52 units, considered healthy as its cars are priced upwards of Rs 4 crore (on-road).
Sharad Agarwal, head of Lamborghini in India, said that the bounce-back for the brand had been faster in 2021 than what it had anticipated, especially as India had just started to come out of a deadly second wave of the coronavirus and there was uncertainty about performance of business and the economy.
“However, the demand has been surprising, and we now have a waiting period between seven months and one year on some of our models. While 2020, the year when the corona outbreak hit the world, was a challenging one for us just like the rest of the industry, things changed positively since October last year. Demand has been strong since,” Agarwal told TOI.
The boom in the world of startups, which is throwing up millionaires at a lightning speed, is one of the pillars that the company is benefiting from. “A lot of our buyers today are first-timers into the brand, and not from the traditional multi-generational business families. They want to reward themselves for hitting success early on.”
Despite this being a niche market, Lamborghini has also been driving in new models and variants in India almost in line with their global launch (such as Huracan STO). The company has made a conscious effort to go deeper inside the country, and expose the wealthy in the hinterland to its products and their performance.
“They have an aspiration to buy our cars, but are not sure of where to drive. We create special events where they can come and drive.”
Lamborghini recently completed sale of 300 units in India since it began business in the country, and the last 100 came in the previous two years, against the 7 years it took to crack the three-figure mark.

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