Kim Taehyung: Cartier’s website crashes, thanks to their new brand ambassador BTS’ V aka Kim Taehyung – Times of India | – Times of India

The panther is a wild, untamable animal that has become synonymous with Cartier. And keeping up with its spirit, K-pop sensation BTS V aka Kim Taehyung, has been chosen as the brand’s newest brand ambassador and the face of its Panthère de Cartiercampaign because he “shares the same creative spirit and magnetic gaze as the panther.” Since its debut in 1914, the panther’s symbolism and elegance have guided founder Louis-François Cartier’s creativity, and V’s most recent photos are evidence of how its fascination radiates on people who wear it.Well, that’s not all, V’s association with the brand caused so much noise amongst his fans that the official website of Cartier crashed due to heavy traffic.
The 27-year-old uploaded some amazing photos to his social media account, which quickly caused the internet to go crazy and left BTS ARMY followers asking for more. Taehyung can be seen wearing a shirtless red pantsuit, pulling it off with his blonde hairstyle.

The South Korean star accessorised his look with a sculptural diamond ring, tête-à-tête panther bracelet, the Révélation d’une Panthère watch and a Panthère de Cartier necklace that was made of white gold, diamonds, onyx and emeralds and costs $26,700 USD or INR 22 lakh. The Cartier Panther Necklace 18k Yellow Gold got sold out within minutes on the luxury brand website after it was announced that Kim Taehyung became their brand ambassador and was spotted wearing it in the recent ad campaign.

There are now very few white gold pieces available, and after the news of Taehyung’s ambassadorship was public, the Cartier website crashed. “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him,” D’Arnaud Carrez, Senior Vice President Chief MKG Officer shared.