Standouts include a versatile striped one-piece maillot that she says can live anywhere, “from Oahu to the Hamptons,” and a pair of excellent lightweight cargo pants as well as a few oversized, super-soft sweatshirts that pair well with bikini bottoms and flip flops. “That’s the very North Shore way,” Bosworth confirms.
It’s also how girls want to dress right now—those who actually surf, or just aspire to. “There’s this one dress in the collection with a square neck that’s a little bodycon— it’s so cute,” says Izzi Gomez, one of the ROXY pro surfers that co-stars with Bosworth in the collection’s campaign, which was shot in Oahu. “We’re always nostalgic for things that happened 20 years prior,” Matheson adds of why Blue Crush style is coming back around. “In 2000 I was obsessed with late-70s early 80s fashion.”
This affinity might account for one of my personal favorite fashion moment’s in the film: Annemarie’s low-rise jeans with the lace-up front that she pulls on over her bikini after breaking her board and rebuffing Matthew Davis’s initial request for surf lessons. “Henry Duarte on Sunset Blvd became famous for making lace-up rock n’ roll pants for Lenny Kravitz and Axl Rose. I couldn’t afford them from Henry,” says Matheson, “but I was at the Hippie Jeans factory in downtown LA and discovered that they were going to make jeans with a lace-up front for women that September 2002, so as soon as they produced them, I had them ship them to me in Hawaii.”
Matheson’s other ripped-from-the-design-floor score? The black, spring 2002 Armani plunging racerback dress that Bosworth wore to the football players’ luau before submerging herself in the ocean and delivering one of the film’s defining lines: “I want a girl to be on the cover of Surf Magazine, and that would be great if that girl were me, but any girl would do.” There’s a ribbed, lilac racerback crop top in her new collection that is no less aspirational.
The Kate Bosworth X ROXY collection will be available beginning May 10th at www.roxy.com
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