‘It’s About LoVe’: In the Louis Vuitton Studio With Pharrell Williams Ahead of His Debut
Vogue: You’ve already mentioned being inspired by friends, has building this collection been a collaborative practice for you?
Yeah. My life is a collaboration. And my gift is to collaborate. Because while [this] is a place where I can contribute ideas and my vision, I’m here with people who are far more talented than me. They’re masters, so I have a crash course in other methods, other processes, other points of view, and new opportunities. I pride myself on collaboration, and this is no different. All my guys here; Cactus Plant, Matthew Henson, my team here, all of the atelier, all of the 55 different departments here — they’re all master artisans, everybody. The person who makes the buckle to the person working on the locks of the trunks, every detail has a master artisan behind it, and they never miss.
Vogue: OK, so if you’re surrounded by this solar system of talents who are masters of their craft and vocation, what’s your role in that? What do you deliver?
Vision. And sometimes it’s to get into the weeds of it all, to enter the granular details. That’s very important to me. One should be able to zoom in and zoom out of the vision. The collection and the show is all 4K. It is. So you can zoom into a thread or back all the way out and see the motif of how we are looking at things like Damier. But I’m already saying too much…
Vogue: What is the notion or sensation behind the collection?
Love. And convenience. For me, another word for convenience is luxury. It is about the convenience of design and the design of convenience.
Vogue: Now for some backstory. When we met last November, was this Louis Vuitton gig already in the air?
It was not.
Vogue: So how did it happen?
Man, I just got a phone call, and it was like, would you do this?
Vogue: Who called?
So, you know, my brother Alexandre and I were talking about ways to work together. But I had never suspected I would be in this conversation. If anything, there was someone else that I had been championing the entire time — my brother Nigo. So when I got the call, I thought that was finally happening!
Vogue: Although he’s doing great with Kenzo…
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