Internovo Ventures acquires Mera Cashier to offer loan, accounting services to small merchants

Mera Cashier was conceptualised and launched by three entrepreneurs, Suneel Kumar, Sucharita Reddy, and Gaurav Tomar in 2019, to help small merchants digitise their daily transaction records and help monitor their credit sales more efficiently.

The platform eliminates the manual registers maintained by the merchants and keeps a better track of outstanding receivables from their local and known customers.

Mera Cashier, incubated by the Google Accelerator program and Nexus, which is the business incubator program run by the US Embassy and ACIR has over 300,000 installations, 40,000 plus active monthly users, and boasts over half a million end customer transactions over its journey so far.

The notable angel investors in the company today include India Accelerator, Amit Singhal – Founder, of Fluid Ventures, famous Bollywood singer Sukhbir Singh and Vinod Abrol, Head, Private Investments at the SAR Family Office.

Commenting on the acquisition, Karan Desai, Director, Internovo Ventures said, “Mera Cashier is a highly strategic fit in Internovo’s fintech platform strategy as it allows Internovo to penetrate deeply into the small business and merchant segments marrying basic accounting with fully integrated loan arrangement services, to begin with. Credit is a critical need for these merchants including small grocery and stationery stores, food stalls, etc. and hence we want to offer a deeply integrated platform to our merchant community which will allow them to maintain their books and avail credit on the go.”

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Akshay Srivastava, Founder – DSFX Technologies added, “Internovo’s soon-to-be-launched B2B2C loan origination platform Indirow, will be deeply integrated into Mera Cashier (which is being redesigned and rechristened “Indibook”) and the technology stack of RULoans, which is one of India’s largest corporate DSAs arranging over Rs. 2,500 crore of retail loans for clients pan India every month for seamless loan facilitation.”Suneel Kumar, Co-Founder, Mera Cashier said, “We are delighted to team up with Internovo given their extensive network in the financial services and lending sectors, coupled with their in-house technology development capabilities which will ensure that the platform will always continue to evolve and stay cutting edge. The management team of Mera Cashier will stay closely involved in the development and re-launch of the platform, as it embarks upon the journey to assume a new avatar and enhance operational profitability in the shortest possible time frame.”