Instagram has announced that it is rolling out new features and updates to Reels, including cross-posting from Instagram to Facebook.
The update was shared by Adam Mosseri, Head of Instagram. “We are launching a few new Reels features to make it fun and easy for people to find + share more entertaining content — ‘Add Yours’ Sticker, IG-to-FB Crossposting, FB Reels Insights,” Mosseri captioned the video posted on Twitter.
???? Reels Updates ????
We’re launching a few new Reels features to make it fun and easy for people to find + share more entertaining content:
– ‘Add Yours’ Sticker
– IG-to-FB Crossposting
– FB Reels InsightsHave a favorite? Let me know ???????? pic.twitter.com/RwjnRu5om2
— Adam Mosseri (@mosseri) August 16, 2022
With the tap of a button, the new update allows users to cross-post Reels from Instagram to Facebook.
Mosseri also mentioned that the Add Yours sticker that became popular in Stories is now coming to Reels on Instagram and Facebook.
All qualifying creators on the platform will soon have access to the Facebook Stars tipping function. They will also have access to more Reels insights via Creator Studio.
Meanwhile, recently, the Meta-owned platform confirmed that it will soon begin testing new ‘ultra-tall photos’.
The company said it will introduce support for slimmer, taller 9:16 screen ratio photos to help them fill the entire screen as users scroll through the app’s feed. It is slowly but surely moving away from photos, and pivoting most of its energy and resources towards videos.
Mosseri has talked about keeping photos relevant on Instagram but it wouldn’t be hardly surprising to see the platform adopt the TikTok-like interface which was put for testing just a few weeks back.
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