Ahead of Safer Internet Day 2022, Instagram has announced the launch of ‘Take a Break’ in all countries, including India, to help people make informed decisions about the way they are spending their time. This feature will be promoted in India through a campaign, in partnership with ‘We The Young ’, called ‘Break Zaroori Hai’.
‘Take a Break’ is a feature that will show up for people, as they have been scrolling for a certain amount of time. They will be asked to take a break from Instagram and suggest that they set reminders to take more breaks in the future. They will also be shown expert-backed tips to help them reflect and reset, said the photo and video-sharing platform.
The ‘Take a Break’ reminders build on Instagram’s existing time management tools including Daily Limit, which lets people know when they’ve reached the total amount of time they want to spend on Instagram each day and offers the ability to mute notifications from Instagram. ‘Take a Break’ was first launched in the US, UK, Ireland, Canada, New Zealand and Australia, and it is now available for everyone globally.
‘Take a Break’ will be amplified through a campaign with ‘We The Young’ (@wetheyoungindia), a youth-focused community, called ‘Break Zaroori Hai’. The campaign will last for a month and will highlight situations where young people could use this feature. As per Instagram, ‘We The Young’ will work with creators, mental health experts and other stakeholders to produce multilingual content that’ll emphasise the need to make informed decisions about the time spent on the platform, and inform users on ways to incorporate the ‘Take A Break’ feature with their social media routine.
The ‘Take a Break’ feature will be available on iOS immediately and will roll out to Android in a few weeks.
For all the latest Technology News Click Here
