instagram: Instagram launches exclusive ‘1 Minute Music’ tracks for Reels – Times of India

Instagram has announced a new music feature, ‘1 Minute Music’, which is a set of music tracks and videos, exclusively available on its platform, for use on Reels and Stories. This includes music from 200 artists across India, including the likes of Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth and GV Prakaash Kumar.
Since its launch, artists have been using it to promote their music and share it with others, which in turn is fueling many trends on the platform. To ride on this feature, Instagram is now releasing the ‘1 Minute Music’ property.
The property will have music representation from artists across India, so it interests everyone in India using Instagram. This includes Hindi artists like Dhvani Bhanushali, Neeti Mohan and Shaan, Punjabi artists like Jassie Gill, Himashi Khurana and Gurnaam Bhullar and Tamil artists like Aniruth, Sivaangi and GV Prakaash Kumar. The music will be accompanied by music videos, which too will be available exclusively on Instagram. In the past 10 days, music from Himanshi Khurana, Kaur B and Gurnazar Chattha have already gone live.
Music distribution and artist services company, Believe, has worked with Instagram for this association.
Instagram has got a ‘Visual Refresh’. That’s what the photo and video-sharing platform prefers to call its revamping of the look and the feel of the platform. With the Visual Refresh, the colours, typeface, logo and other elements of the brand will undergo a makeover. Here is a succinct overview of what’s all changing.
The Instagram gradient has been given “vibrant colours to make it feel illuminated and alive”, and a new typeface Instagram Sans will now be included in the design. Also, the app will have a new layout and design system in place. Instagram says that the new design system “puts content at the centre, with a focus on simplicity and self-expression.”