Inside Louis Vuitton’s Glamorous New Airport Lounge (Yes, Airport Lounge)

Fashion houses expanding into mediums beyond fashion is nothing new. (Who doesn’t have a home line these days?) But Louis Vuitton is venturing into a space that no luxury brand has gone before: an airport lounge.

You read that right. This May, above their store at Hamad International Airport in Doha, Qatar, the French fashion house opened “Yannick Alleno at Louis Vuitton.” Helmed by the three-Michelin-starred French chef, the space caters to first or business class guests traveling Qatar Airlines or Vuitton clientele in a fantastical manner: at breakfast and brunch, there are Parisian viennoiseries and smoked fish platters with caviar. At lunch, there are tea sandwiches stamped with Vuitton’s famous fleur monogram. During dinner, travelers can dine on langoustine carpaccio with geranium essence, confit lamb shoulder flavored with yuzu, and pilaf rice with dried fruit and spices. (Or both: the lounge offers an a la carte and a tasting menu.) For those in desperate need of caffeine after a red-eye, meanwhile, there are cappuccinos with “LV” crafted into the foam. “The strength of the menu is, above all, that it is multicultural: it speaks as much to French as to locals, as well as to people of every nationality passing through,” Alleno tells Vogue of the concept.