The acquisition further strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients, and help them navigate their digital transformation journey, according to an exchange filing.
“Oddity brings to Infosys a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services as well as its metaverse-ready set-up across Europe,” the company’s statement said.
Oddity will become part of another Infosys marketing firm Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.
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Last month, Infosys announced it will pay Euros 50 million and also buy another company Kristall 247 for Euros 3,000 to consummate the above all-cash deal.
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