I’m Transfixed By Kim Kardashian’s Gas Station Looks
In June 2021, shortly after filing for divorce from Kanye West, she opted for a vintage Christian Dior black leather dress and a blazing orange leather jacket by Yeezy that not only matched the leather interior of her car, but also the Shell symbol. While exiting the backseat of her silver Maybach in 2019, she was friskily mummified in an iridescent green turtleneck bandage dress. Only a few months before that, Kardashian stepped out from the passenger’s seat and entered the mini mart to purchase at who knows what, all while dressed in an archival lace-trimmed purple, blue, and lime green Versace dress hailing from fall 1996. In 2017, after years of wearing big name brands, she opted for a jersey skirt by the then-indie-now-big brand Eckhaus Latta to get snacks at a gas station’s convenience store. This was Kim’s venture into the great underground.
All of these scenarios feel as if they are plucked out of a lookbook—in other words, staged. And sure enough, the gas station step-and-repeat was immortalized in a paparazzi-style shoot for YEEZY season 6 back in 2018. It was a cheeky partnership with the photo agency Splash News that used real paparazzi to capture Kardashian wearing a bevy of sand- and concrete-hued, skintight pieces by Yeezy.
The fascination with celebs at the pump is nothing new. It’s a classic “Stars—They’re Just Like Us!” moment. Actors head there in their spandex post-workout to fill up their Range Rovers; There are dozens of images of Ben Affleck fueling his sports cars. The juxtaposition of high fashion against the humble station makes it all the more transfixing. Look to Bella Hadid, who made her moment a full-blown meme. Back in January, the model was filmed stepping out of her Mercedes Benz G-Wagon, talking on the phone and wearing a paparazzi-ready look: uber low-slung baggy gray wind pants and an American Girl-sized crop top. Earlier this summer, the short clip titled “Bella Hadid at the gas station” was reimagined by thousands of TikTok users who recreated Hadid’s mindless pump antics. Hadid herself even got in on the fun, and made her own meta TikTok.
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