The International Cricket Council announced the winner of media rights of ICC cricket games in India. Disney Star has won the TV and digital rights to both men’s and women’s global events through to the end of 2027.
The bidding process was different from that of BCCI’s media rights auction. Unlike BCCI’s e-auction which went on for three days, ICC followed the conventional sealed bid process that Disney star won.
ICC Chair Greg Barclay said: “We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.
K Madhavan, Country Manager & President, Disney Star said: “We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead.
“With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”
What were the packages?
The ICC had kept the process linear with three specific packages for both men and women.
- Package A – TV Rights
- Package B – Digital Rights
- Package C – Combined TV and Digital Rights in both categories
Barclay added: “Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game. Disney Star presented impressive plans for the promotion of women’s cricket and they share our vision so I’m incredibly excited by the size of the opportunity ahead.
“This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket.”
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