It has introducing a subscription tier that includes ads while cracking down on password sharing.
In a recent email to its Indian users, Netflix urged them not to share their passwords with individuals outside their households. The company clarified that a Netflix account is intended for use within a single household, allowing all members to access the service on various devices and take advantage of new features.
How will Netflix enforce the password sharing policy
As per reports, to enforce this policy, Netflix will restrict access to its content to users connected to the same internet connection as the account holder. Anybody who is not a part of the “Netflix Household” will not be able to access the content. Unauthorized users attempting to access the account from different internet connections will be logged out and guided on how to create their own accounts.
The company will utilize information such as IP addresses, device IDs, and account activity to determine whether a device is part of the designated household. A Netflix spokesperson confirmed that GPS data will not be used for this purpose.
What Netflix users can do now?
Netflix has urged the customers to check the devices that are linked to their accounts. “Sign out devices that shouldn’t have access and consider changing your password,” Netflix said in a email. It also said that if a person is sharing their password with someone, they will now have to transfer them to a new account. The person transferred will have to buy a new subscription plan.
Those who have been sharing their passwords with others will now have to transfer them to new accounts. The shared users will be required to purchase their own subscription plans.
Currently, Netflix India offers four monthly subscription plans, including a mobile-only plan priced at Rs 149, a basic plan at Rs 199, a standard plan at Rs 499, and a premium tier at Rs 699. The premium plan allows users to watch content simultaneously on up to four devices.
Since announcing the crackdown on password sharing, Netflix has rapidly gained subscribers and added 6 million new accounts globally.
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