Youtube hit the internet in the year 2005. Ever since then, the very charitable and democratic format of youtube basically allows anyone to upload to their website. However, the youtube stalwarts who have had to post o the social media platform for the past ten to twelve years have amassed their following simply due to a lack of creators at that period. But in 2022, it seems that every Tom, Dick, and Harry wants to make it big on youtube. Just like Instagram, Facebook, and LinkedIn, youtube is a social media platform that is useful for all new businesses as well as influencers. It has been seen that apart from the google search bar, the youtube search bar has been used a lot for people to fill out their queries. If your videos are well formatted and well written it can be easy for them to reach the top of the charts in a niche market. It is also the truth that everyone watches youtube, across various demographics. Over 75% of Americans who are above the age of 15 watch youtube on daily basis. Due to the vast number of people that watch youtube, it is easy to find a new potential market for the same.
Step 1 – create a youtube channel
This point goes without saying, but you need to set up a youtube channel before you can do anything on youtube. Youtube is owned by Google. Therefore, you will need to sign in to youtube with the help of your google account – personal or professional. But it is recommended for a business, you use a professional email, whose password can be shared with the entire team.
Step 2 – learn about your target demographic
This is the really hard part. You need to figure out who your audience is and who your target demographic is. Since you are a nobody in the ethos of youtube, a good practice can be to buy youtube subscribers so you can get the ball rolling. If you have some followers, it will be easier for you to hold quizzes and polls to understand your audience.
Step 3 – research your competition
One of the ways to get youtube views is to buy youtube subscribers and buy youtube views. While this is the last resort for many, you need to find your competition and observe what they are doing. Then you simply need to emulate that and do it in a better manner. A competitor analysis will include the following – subscriber count, average views per video, video quality, and the type of comments that they get.
Step 4 – add keywords to your videos
You need to optimize your video. To optimize your video, you will need to add YouTube SEO, which are words that are optimized to perform well when it comes to a google search engine. You need to do your due research on the same first. Use the Google Keyword Planner to organize all the SEO words and select one word as the primary word which will act as your main keyword. Then pepper in other keywords in the video description, and add a couple in the video’s tags as well.
Step 5 – create a detailed video description
The purpose of the video description is to give content to your video. This needs to be creative and unique in nature. In a few sentences, you need to describe what the video is all about. Other things you can include in your video description in the website link, and links to other social media platforms like Instagram, Facebook, and LinkedIn.
Step 6 – respond to comments and create an engaging thumbnail
Anyone can make a thumbnail. But the thumbnail has to be custom and needs to be in tandem with the content of the video. Apart from the catchy title, the thumbnail of the video will attract viewers to your channel. Do not simply post a screenshot of the video – put some actual effort into it. The current specs are 16:9, with a minimum size of 1280 x 720 pixels. At the same time, you need to keep in mind that youtube is a social media platform, so you need to respond to comments to increase traction.
The bottom line is that youtube is a vast and engaging platform. About 1.3 users on youtube are active, and a lot of businesses are hopping on the youtube bandwagon. Video marketing can fit a business, and it can lead to the creation of unique and engaging content. Almost any type of business can benefit from having a youtube channel, but for some brands, it might not be a good idea since it will include content that cannot be controlled and also other content which will be inevitably branded in nature.
