Synopsis
The impact of corporate patronage was evident at the Tokyo Olympics, although funding for sports has typically been a sliver of India Inc’s corporate social responsibility (CSR) expenditure. Data from the annual reports of listed firms compiled by primeinfobase.
The impact of corporate patronage was evident at the Tokyo Olympics, although funding for sports has typically been a sliver of India Inc’s corporate social responsibility (CSR) expenditure. Data from the annual reports of listed firms compiled by primeinfobase.com show Indian companies spent an estimated ₹292 crore of their CSR funds in FY20 on sports, 3.6% of the total.
However, what’s encouraging is that corporate expenditure on sports has
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