Although it is illegal in India, TikTok has quickly grown to become one of the most important players in the music industry, with a billion subscribers and plans to revolutionise how musicians are discovered and compensated.
Success stories like Lil Nas X’s “Old Town Road,” which went viral on TikTok and became the best-selling US song of all time, have proved the potential of the short-form video app.
Major labels, who were first alarmed that TikTokers were playing their music without permission, rapidly realised that they needed to join in.
TikTok, on the other hand, has continued to create viral sensations that are altering the musical scene.
The recent frenzy for Fleetwood Mac’s “Dreams” and Boney M’s “Rasputin” are examples of classic tunes given a fresh lease on life.
Meanwhile, ‘Let’s Do It Make It Happen” by Someshwar Mahadevan is making a lot of noise on YouTube, in which his different style is being seen. Released a few months ago, this song has got a lot of views on YouTube so far and the series of views is increasing gradually. Users are reacting fiercely to the song and are praising this party number.
This new song by Someshwar Mahadevan has been released through a YouTube channel named USA Cube. Earlier, Mahadevan also launched a song titled ‘Ye Teri Sarzameen Song’ which is a patriotic song singing the saga of 2021 Olympic medalists, martyrs of Indian Army and achievements of India.
'; var cat = "?cat=657583"; //$(".main-rhs2438304").theiaStickySidebar(); var instagram_script=document.createElement('script'); instagram_script.defer="defer"; instagram_script.async="async"; instagram_script.src="https://platform.instagram.com/en_US/embeds.js"; document.head.appendChild(instagram_script); /*************************************/ /*$(window).scroll(function(){ var last = $('div.listing').filter('div:last'); var lastHeight = last.offset().top ; if(lastHeight + last.height() < $(document).scrollTop() + $(window).height() && nextload==true){ var circle = ""; var myTimer = ""; var interval = 30; var angle = 0; var Inverval = ""; var angle_increment = 6; $.ajax({ url: "/micros/article-list.php" + cat + nextpath, async: true, dataType: "json", beforeSend: function() { $('div.listing').append(load); nextload=false; //console.log("/micros/article-list.php" + cat + nextpath); ice = 1; circle = $('.center-section').find('#green-halo'); myTimer = $('.center-section').find('#myTimer'); angle = 0; Inverval = setInterval(function (){ $(circle).attr("stroke-dasharray", angle + ", 20000"); //myTimer.innerHTML = parseInt(angle/360*100) + '%'; if (angle >= 360) { angle = 1; } angle += angle_increment; }.bind(this),interval); }, success: function(data){ nextload=false; //console.log("success"); //console.log(data); $.each(data['rows'], function(key,val){ //console.log("data found"); ice = 2; if(val['id']!='2438304'){ string = '
'; $('div.listing').append(string); } }); }, error:function(xhr){ //console.log("Error"); //console.log("An error occured: " + xhr.status + " " + xhr.statusText); nextload=false; }, complete: function(){ $('div.listing').find(".loading-block").remove();; pg +=1; //console.log("mod" + ice%2); nextpath="&page=" + pg; //console.log("request complete" + nextpath); cat = "?cat=657583"; //console.log(nextpath); nextload=(ice%2==0)?true:false; } });
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'; //console.log(fdiv); //$(fb_script).appendTo(fmain); $(fdiv).appendTo(fmain); function fillElementWithAd($el, slotCode, size, targeting){ if (typeof targeting === 'undefined') { targeting = {}; } else if ( Object.prototype.toString.call( targeting ) !== '[object Object]' ) { targeting = {}; } var elId = $el.attr('id'); //console.log("elId:" + elId); googletag.cmd.push(function(){ var slot = googletag.defineSlot(slotCode, size, elId); for (var t in targeting){ slot.setTargeting(t, targeting[t]); } slot.addService(googletag.pubads()); googletag.display(elId); //googletag.pubads().refresh([slot]); }); } $(document).delegate("button[id^='mf']", "click", function(){ fbcontainer=""; fbid = '#' + $(this).attr('id'); var sr = fbid.replace("#mf", ".sr"); $(fbid).parent().children(sr).toggle(); fbcontainer = $(fbid).parent().children(sr).children(".fb-comments").attr("id"); });
function onPlayerStateChange(event){ var ing, fid; //console.log(event + "---player"); $('iframe[id*="video-"]').each(function(){ _v = $(this).attr('id'); //console.log("_v: " + _v); if(_v != event){ //console.log("condition match"); ing = new YT.get(_v); if(ing.getPlayerState()=='1'){ ing.pauseVideo(); } } }); $('div[id*="video-"]').each(function(){ _v = $(this).attr('id'); //console.log("_v: " + _v + " event: " + event); if(_v != event){ //jwplayer(_v).play(false); } }); } function onYouTubePlay(vid, code, playDiv,vx, pvid){ if (typeof(YT) == 'undefined' || typeof(YT.Player) == 'undefined') { var tag = document.createElement('script'); tag.src = "https://www.youtube.com/iframe_api"; var firstScriptTag = document.getElementsByTagName('script')[0]; firstScriptTag.parentNode.insertBefore(tag, firstScriptTag); window.onYouTubePlayerAPIReady = function() { onYouTubePlayer(vid, code, playDiv,vx, pvid); }; }else{onYouTubePlayer(vid, code, playDiv,vx, pvid);} } function onYouTubePlayer(vid, code, playDiv,vx, pvid){ //console.log(playDiv + "Get Youtue " + vid); //$("#"+vid).find(".playvideo-"+ vx).hide(); var player = new YT.Player(playDiv , { height: '450', width: '100%', videoId:code, playerVars: { 'autoplay': 1, 'showinfo': 1, 'controls': 1 }, events: { 'onStateChange': function(event){ onPlayerStateChange(event.target.a.id); } } }); $("#video-"+vid).show(); } function kalturaPlayerAPIReady(code, playDiv,pvid){ var dt=new Date; var nt=dt.getTime(); var vtitle = ""; var video_id_arr = code.split("https://zeenews.india.com/"); var youbora_video_id = video_id_arr[5].split("."); var youbora_video_id = '"' + youbora_video_id[0] + '"'; pre_roll = "https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/11440465/Zeenews_English_Video/Zeenews_English_Preroll&tfcd=0&npa=0&sz=640x480&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&description_url="+vtitle+"&correlator="+nt;
var sources ={}; var config = { targetId: playDiv, provider: { partnerId: 2504201 }, playback: { pictureInPicture : true, autoplay: true }, advertising: { adBreaks: [{ position: 0, ads: [{ url: [pre_roll] }] }] }, plugins: { youbora: { options: { "content.title": "Here's what is next for music business, explains Someshwar Mahadevan", "content.customDimension.1":"Zee News", "content.customDimension.2":"https://zeenews.india.com/", "content.customDimension.3":"2022-Feb-20 20:28:36", "content.customDimension.4":"SHUBHAM SINGH", "content.customDimension.5":"2438304", "content.customDimension.6":"Companies,Music Industry,Music Business,Music Labels,Tiktok", "content.id":youbora_video_id, "content.language":"English" } }, ima: { adsResponse: "" } } } var kalturaPlayer = KalturaPlayer.setup(config); if(kalturaPlayer){ kalturaPlayer.reset(); } var videoUrl = code; var mediaid = '"zn' + pvid + '"'; sources = { hls: [{ id: mediaid, url: videoUrl, mimetype: "application/x-mpegURL" }] } kalturaplayerSetup(kalturaPlayer, sources); if (typeof kalturaPlayer !== 'undefined') { doRegisterEvents(kalturaPlayer); } } function kalturaplayerSetup(kalturaPlayer, playbackType){ kalturaPlayer.setMedia({ plugins: {}, sources: playbackType }); }
function doRegisterEvents(kalturaPlayer) { /* player event*/ kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PLAY, playEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PAUSE, pauseEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.Core.PLAYBACK_ENDED, playbackEndedEvent);
/* ad event */ kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_STARTED, adStartedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_COMPLETED, adCompletedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_SKIPPED, adSkippedEvent); kalturaPlayer.addEventListener(kalturaPlayer.Event.AD_CLICKED,adClicked); } var vlabel = "https://zeenews.india.com"+$(this).attr("video-path"); var isVideoPlayed = false; var isAdSkippedCompleted = false;
function adStartedEvent(event) { var videotype = "zee english video"; gtag('event', 'Adstarted', { 'event_category': videotype, 'event_label': vlabel}); gtag('event', 'Play', { 'event_category': videotype, 'event_label': vlabel}); isVideoPlayed = true; isAdSkippedCompleted = true; }
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function adSkippedEvent(event) { var videotype = "zee english video"; gtag('event', 'Adskipped', { 'event_category': videotype, 'event_label': vlabel}); isAdSkippedCompleted = true; }
function adClicked(event) { var videotype = "zee english video"; gtag('event', 'Adclicked', { 'event_category': videotype, 'event_label': vlabel}); }
function playbackEndedEvent(event){ var videotype = "zee english video"; gtag('event', 'Complete', { 'event_category': videotype, 'event_label': vlabel}); }
function playEvent(event) { var videotype = "zee english video";
if((isVideoPlayed) && (isAdSkippedCompleted)){ isAdSkippedCompleted = false; }else if((isVideoPlayed)){ gtag('event', 'resume', { 'event_category': videotype, 'event_label': vlabel}); }else{ gtag('event', 'Play', { 'event_category': videotype, 'event_label': vlabel}); isVideoPlayed = true; } }
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function AdloadEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adloaded", { "event_category": videotype, "event_label": vlabel}); }
function AdProgressEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adprogress", { "event_category": videotype, "event_label": vlabel}); }
function adPausedEvent(event) { var videotype = "zee english video"; gtag("event", "kaltura_adpaused", { "event_category": videotype, "event_label": vlabel}); } /* End of Kaltura player function code */
$(document).delegate("div[id^='play']", "click", function(){ //console.log($(this).attr("id")); //console.log($(this).attr("video-source")); //console.log($(this).attr("video-code")); var isyoutube = $(this).attr("video-source"); var vurl = $(this).attr("video-path"); var vid = $(this).attr("id"); $(this).hide(); var pvid = $(this).attr("newsid"); var vx = $(this).attr("id").replace('play-',''); var vC = $(this).attr("video-code"); var playDiv = "video-" + vid + "-" + pvid; if(isyoutube =='No'){ kalturaPlayerAPIReady(vC, playDiv,pvid); }else{ onYouTubePlay(vid, vC, playDiv,vx, pvid); } }); $(document).delegate("div[id^='ptop']", "click", function(){ var vid = $(this).attr("id").replace('ptop',''); $(this).hide(); var pvid = $(this).attr("newsid"); var vurl = $(this).attr("video-path"); //console.log($(this).attr("id") + "--" + vid); //console.log($(this).parent().children().find('#play-'+vid).attr("video-source")); //console.log($(this).parent().children().find('#play-'+vid).attr("video-code")); var isyoutube = $(this).parent().children().find('#play-'+vid).attr("video-source"); var vC = $(this).parent().children().find('#play-'+vid).attr("video-code"); var playDiv = "mvideo-play-" + vid + "-" + pvid; if(isyoutube =='No'){ //console.log(jwplayer($(this).attr("id")).getState()); kalturaPlayerAPIReady(vC, playDiv,pvid);
}else{ onYouTubePlay($(this).attr("id"), vC, playDiv, vid, pvid); } });
var nxti = 3; var ci = 1; var nxti_1 = 6; var nxti_2 = 9; var nxti_3 = 12; if($.autopager==false){ var use_ajax = false; /*var disqus_shortname="zeehindi"; var disqus_identifier; //made of post id and guid var disqus_url; //post permalink
function loadDisqus(source, identifier, url, nid) {
if (window.DISQUS) { //alert("if"); jQuery('
').insertAfter(source); jQuery('#disqus_thread').insertAfter(source); //append the HTML after the link //if Disqus exists, call it's reset method with new parameters DISQUS.reset({ reload: true, config: function () { this.page.identifier = identifier; this.page.url = url; } }); }else{ jQuery('
').insertAfter(source); disqus_identifier = identifier; //set the identifier argument disqus_url = url; //set the permalink argument
//append the Disqus embed script to HTML var dsq = document.createElement('script'); dsq.type="text/javascript"; dsq.async = true; dsq.src="http://" + disqus_shortname + '.disqus.com/embed.js'; jQuery('head').append(dsq); } };*/ /*$('.disqusOn').live( "click", notify ); function notify() { identifier = $(this).attr('id'); dUrl = $(this).attr('disqus-url'); source = $(this).parent(); loadDisqus(jQuery(this), identifier, dUrl); }*/ function loadshare(curl){ history.replaceState('' ,'', curl); if(window.OBR){ window.OBR.extern.researchWidget(); } //console.log("loadshare Call->" + curl); //$('html head').find('title').text("main" + nxtTitle); if(_up == false){ var cu_url = curl; gtag('config', 'UA-2069755-1', {'page_path': cu_url });
if(window.COMSCORE){ window.COMSCORE.beacon({c1: "2", c2: "9254297"}); var e = Date.now(); $.ajax({ url: "/marathi/news/zscorecard.json?" + e, success: function(e) {} }) } //console.log('ga:'+r); /*(function () { var ga = document.createElement('script'); ga.type="text/javascript"; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();*/ //console.log("loadshare Call"); } } if(use_ajax==false) { //console.log('getting'); var view_selector="div.center-section"; // + settings.view_name; + '.view-display-id-' + settings.display; var content_selector = view_selector; // + settings.content_selector; var items_selector = content_selector + ' > div.rep-block'; // + settings.items_selector; var pager_selector="div.next-story-block > div.view-zn-article-mc-all-2017 > div.view-content > div.clearfix"; // + settings.pager_selector; var next_selector="div.next-story-block > div.view-zn-article-mc-all-2017 > div.view-content > div.clearfix > a:last"; // + settings.next_selector; var auto_selector="div.tag-block"; var img_location = view_selector + ' > div.rep-block:last'; var img_path="
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'; var img = img_path; //$(pager_selector).hide(); //alert($(next_selector).attr('href')); var x = 0; var url=""; var prevLoc = window.location.pathname; var circle = ""; var myTimer = ""; var interval = 30; var angle = 0; var Inverval = ""; var angle_increment = 6; var handle = $.autopager({ appendTo: content_selector, content: items_selector, runscroll: maindiv, link: next_selector, autoLoad: false, page: 0, start: function(){ $(img_location).after(img); circle = $('.center-section').find('#green-halo'); myTimer = $('.center-section').find('#myTimer'); angle = 0; Inverval = setInterval(function (){ $(circle).attr("stroke-dasharray", angle + ", 20000"); //myTimer.innerHTML = parseInt(angle/360*100) + '%'; if (angle >= 360) { angle = 1; } angle += angle_increment; }.bind(this),interval); }, load: function(){ $('div.loading-block').remove(); clearInterval(Inverval); //$('.repeat-block > .row > div.main-rhs2438304').find('div.rhs2438304:first').clone().appendTo('.repeat-block >.row > div.main-rhs' + x); $('div.rep-block > div.main-rhs2438304 > div:first').clone().appendTo('div.rep-block > div.main-rhs' + x); $('.center-section >.row:last').before('
Next Story
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'; //$(fb_script).appendTo(fmain); $(fdiv).appendTo(fmain); FB.XFBML.parse(); var $dfpAd = $('.center-section').children().find("#ad-"+ x); xp = "#star"+x;
//var $dfpAdrhs = $('.main-rhs' + x).children().find('.adATF').empty().attr("id", "ad-300-" + x); //$('.content-area > .main-article > .row > .main-rhs'+x).find('#ad-300-' + x); //var $dfpAdrhs2 = $('.main-rhs' + x).children().find('.adBTF').empty().attr("id", "ad-300-2-" + x);//$('.content-area > .main-article > .row > .main-rhs'+x).find('#ad-300-2-' + x); //var $dfpMiddleAd = $('.content-area > .main-article > .row').find('#ar'+x).find('#ad-middle-' + x).empty(); //fillElementWithAd($dfpAdrhs, '/11440465/Zeenews_English_Web/Zeenews_English_AS_ATF_300x250', [[300, 250], [300, 600]], {}); //fillElementWithAd($dfpAdrhs2, '/11440465/Zeenews_English_Web/Zeenews_English_AS_BTF_1_300x250', [300, 250], {}); //fillElementWithAd($dfpMiddleAd, '/11440465/Zeenews_Hindi_Article_Middle_300x250_BTF', [300, 250], {}); var instagram_script=document.createElement('script'); instagram_script.defer="defer"; instagram_script.async="async"; instagram_script.src="https://platform.instagram.com/en_US/embeds.js";
/*var outbrain_script=document.createElement('script'); outbrain_script.type="text/javascript"; outbrain_script.async="async"; outbrain_script.src="https://widgets.outbrain.com/outbrain.js"; var Omain = $("#outbrain-"+ x); //alert(Omain + "--" + $(Omain).length);
$(Omain).after(outbrain_script); var rhs = $('.main-article > .row > div.article-right-part > div.rhs2438304:first').clone(); $(rhs).find('.ad-one').attr("id", "ad-300-" + x).empty(); $(rhs).find('.ad-two').attr("id", "ad-300-2-" + x).empty(); //$('.main-article > .row > div.article-right-part > div.rhs2438304:first').clone().appendTo('.main-article > .row > div.main-rhs' + x); $(rhs).appendTo('.main-article > .row > div.main-rhs' + x); */
setTimeout(function(){
var twit = $("div.field-name-body").find('blockquote[class^="twitter"]').length; var insta = $("div.field-name-body").find('blockquote[class^="instagram"]').length; if(twit==0){twit = ($("div.field-name-body").find('twitterwidget[class^="twitter"]').length);} if(twit>0){ if (typeof (twttr) != 'undefined') { twttr.widgets.load();
} else { $.getScript('https://platform.twitter.com/widgets.js'); } //$(twit).addClass('tfmargin'); } if(insta>0){ $('.content > .left-block:last').after(instagram_script); //$(insta).addClass('tfmargin'); window.instgrm.Embeds.process(); } }, 1500); } }); /*$("#loadmore").click(function(){ x=$(next_selector).attr('id'); var url = $(next_selector).attr('href'); disqus_identifier="ZNH" + x; disqus_url = url; handle.autopager('load'); history.pushState('' ,'', url); setTimeout(function(){ //twttr.widgets.load(); //loadDisqus(jQuery(this), disqus_identifier, disqus_url); }, 6000); });*/
/*$("button[id^='mf']").live("click", disqusToggle); function disqusToggle() { console.log("Main id: " + $(this).attr('id')); }*/ $(document).delegate("button[id^='mf']", "click", function(){ fbcontainer=""; fbid = '#' + $(this).attr('id'); var sr = fbid.replace("#mf", ".sr");
//console.log("Main id: " + $(this).attr('id') + "Goodbye!jQuery 1.4.3+" + sr);
$(fbid).parent().children(sr).toggle();
fbcontainer = $(fbid).parent().children(sr).children(".fb-comments").attr("id");
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//var commentsContainer = document.getElementById(fbcontainer);
//commentsContainer.innerHTML = '
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var cutoff = $(window).scrollTop() + 64; //console.log(cutoff + "**"); $('div[id^="row"]').each(function(){ //console.log("article" + $(this).children().find('.left-block').attr("id") + $(this).children().find('.left-block').attr('data-url')); if($(this).offset().top + $(this).height() > cutoff){ //console.log("$$" + $(this).children().find('.left-block').attr('data-url')); if(prevLoc != $(this).children().find('.left-block').attr('data-url')){ prevLoc = $(this).children().find('.left-block').attr('data-url'); $('html head').find('title').text($(this).children().find('.left-block').attr('data-title')); $('meta[name=description]').attr("content",$(this).children().find('.left-block').attr('data-summary')); $('meta[name=keywords]').attr("content",$(this).children().find('.left-block').attr('data-keyword')); $('meta[name=news_keywords]').attr("content",$(this).children().find('.left-block').attr('data-keyword'));
pSUPERFLY.virtualPage(prevLoc,$(this).children().find('.left-block').attr('data-title')); //console.log("Summary: " + $(this).children().find('.left-block').attr('data-summary')); //console.log("Keyword: " + $(this).children().find('.left-block').attr('data-keyword')); //history.pushState('' ,'', prevLoc); loadshare(prevLoc); } return false; // stops the iteration after the first one on screen } }); if(lastHeight + last.height() < $(document).scrollTop() + $(window).height()){ //console.log("**get"); url = $(next_selector).attr('href'); x=$(next_selector).attr('id'); //console.log("x:" + x); //handle.autopager('load'); /*setTimeout(function(){ //twttr.widgets.load(); //loadDisqus(jQuery(this), disqus_identifier, disqus_url); }, 6000);*/ } //lastoff = last.offset(); //console.log("**" + lastoff + "**"); }); //$( ".content-area" ).click(function(event) { // console.log(event.target.nodeName); //}); /*$( ".comment-button" ).live("click", disqusToggle); function disqusToggle() { var id = $(this).attr("id"); $("#disqus_thread1" + id).toggle(); };*/ //$(".main-rhs2438304").theiaStickySidebar(); var prev_content_height = $(content_selector).height(); //$(function() { var layout = $(content_selector); var st = 0; ///}); } } }); /*} };*/ })(jQuery);
