Has Billie Eilish Created the Most Gen Z Fragrance?

For Eilish, the colors, along with the bottle shape, are just as important as the scent itself. “I have this problem where I’ll smell like a sample of perfume that isn’t mine, just a sample of a perfume—and you know, little samplers, they all look the same, they’re all like little vials with a black or white top—and then you like it, and you order the big version of it, and the bottle is a color and a shape that doesn’t look or feel anything like what the scent is to me,” she says. “And then I can’t wear it anymore, because now it’s wrong.”

If these thoughts seem disparate, they’re not. Eilish is a 21-year-old creative phenom and has been busily world-building—in the public eye, no less—since she was 13. Along with expressing her inherent worldview, tastes, and talent, that translates to growing up, trying things, liking them, ditching them, and doing her best to rely on her own compass despite a constant barrage of outside opinions.

This year’s Met Gala saw Eilish donning a gothic, sheer Simone Rocha gown, a beribboned and braided ponytail, and sultry eye makeup—full, full glam. But post-Met? “I went back to the hotel and was just like, get this offfff me!” she says. “I put on big North Face pants, a big zip-up jacket, a backward hat, and some Jordans—and that’s how I feel the best. I feel so powerful like that.” But, again…people are comprised of contradictions. “I’m trying to be more comfortable wearing makeup, like a lot of makeup,” says Eilish, who notes that she strives to embrace the power that comes with hyper-femininity. “Obviously, I wear a little makeup all the time, but it’s just like, big faces of makeup… it’s something that I look up to, and I admire, and for me, I’m just like so scared of it.”

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