Hailey Bieber’s Go-To Eye Look is Easier Than You Think

Few celebrities reflect the moment’s beauty trends quite like Hailey Bieber. The model and Rhode founder has a penchant for glazed donut skin, bronzy finishes, and statement-making lips. And yet, the one bit we can’t stop thinking about though is the enviable glossy eye she’s sported on various occasions for a touch of head-turning gleam.

While a high-shine glossy lid isn’t a new trend by any chance, Bieber’s wear reminds us of how fun and experimental the finish can be. Playing with textures, after all, is one of the best ways to switch up your look for an editorial take. Move over mattes and powdery shimmers! Naturally, this has been making its rounds on TikTok, too—with the hashtag #glossyeyelids garnering 8.3 million views. Thanks to its low-effort, yet high-impact wear, we’re eager to take a page out of Bieber’s playbook and test the look through the holiday season and beyond.

Photo: Getty Images

Photo: Getty Images

Celebrity makeup artist Ash K. Holm, whose clients include Kim Kardashian, Ariana Grande, and Megan Fox says it’s a look even a makeup novice can achieve. “The glossy eye trend is definitely a look that anyone can recreate no matter how long you’ve been practicing makeup because all you need is a blending brush and a clear gloss to add to any makeup look as a finishing touch,” she explains. She’d pair the eye with fresh, glowing skin and a bold lip in rich reds and burgundies. Or, take it up a notch with a glossy sheen atop your favorite eyeshadow pigments.

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“Whether you’re going for a light, neutral eye or a smoky eye, add the gloss as the very last finishing step,” says Holm. “When applying the gloss, start with a pea-sized amount because a little really does go a long way, and no matter what, there will be creasing, so you might want to keep a blending brush in your bag to lightly buff out the crease if needed.” Feel empowered to blend with your finger too! The ultimate tip? Don’t blend the gloss down to your lash line to prevent the formula from dripping into your eye. It’s truly as simple as that. Read on to discover the best glosses to shop.

Shiseido Crystal Gel Lip Gloss

This gloss by Shiseido takes the dewy sheen up a notch—it features a superior refractive index that enhances color vibrancy when applied on top of your favorite pigments. Packed with a blend of moisturizing oils, expect skin-soothing wear paired with clear, intensive shine.

Shiseido Crystal Gel Lip Gloss

MAC Cosmetics Clear Gloss

MAC’s formula is a top pick of Holms’s, who says this “feels weightless on the eyes & can be used anywhere on the face.” It’s infused with jojoba seed oil to condition the skin, while delivering a clear, glassy shine.

MAC Cosmetics Clear Gloss

Gucci Luminous Face & Lip Gloss

Multipurpose makeup products are all the rage this year, and we don’t expect them to go out of style anytime soon. Gucci’s versatile gel gloss delivers a fashion-forward subtle shine wherever you place it.

Gucci Luminous Face & Lip Gloss

Danessa Myricks Colorfix Eye, Cheek & Lip Cream Pigment

Makeup artist Danessa Myricks’s lineup of professional-grade cosmetic salves is having a major moment right now because they’re truly that good. While you’re adding her viral skin-blurring balm to cart, get your hands on this multitasking creamy pigment, too for long-wear shine. (We have shade Clear in mind to complete any glossy eyes look!).

Danessa Myricks Colorfix Eye, Cheek & Lip Cream Pigment

Glossier Lip Gloss

In case it’s not clear, lip gloss can work to create glossy eyes—just keep the formula in mind. You wouldn’t want something too sticky (imagine how hard it might become to blink) or harsh on delicate skin along your eyelid. In this case, we’d consider Glossier’s gloss a good option, as it’s formulated with vitamin E and jojoba oil, and provides a barely there feel.

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Fenty Beauty’s lip gloss has earned Rih and TikTok’s stamp of approval. In our exploration of the trending hashtag, we saw numerous users swiping this luminizer across their lids for the moment’s reflective shine. This gloss—which makeup artist Priscilla Ono used to create glossy lids at the Savage x Fenty Vol. 3 show—isn’t sticky either, and is enriched with shea butter for thoughtful conditioning. 

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Lancôme Juicy Tubes Lip Gloss

Lancôme’s Juicy Tubes Lip Gloss is an O.G. for a reason. It effortlessly delivers a Lucite-like shine and lasting hydration to easily drench your eyelid. Just tap in a bit of the gloss with your finger, and store in your bag for reapplication on the go.

Lancôme Juicy Tubes Lip Gloss

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