Even as it looks forward to a fresh start on the runway with new creative director Sabato De Sarno’s debut ready-to-wear show set for September, Gucci remains committed to sustainability and circularity. Gucci Continuum, launching on March 16, will make deadstock fabrics and previous-season pieces available to young designers, makers, and other creatives to incorporate into their own designs.
The initiative kicks off with 10 brands and designers including EGONLAB, Hodakova, Rave Review, Alice Pons, Vans, Alpha Industries and Slam Jam, Call of the Void, DRx Romanelli, and Collina Strada, with all the products available through the Gucci Vault. This is the second time that Collina Strada’s Hillary Taymour joins forces with the Italian label, and her new ready-to-wear collection for Gucci Continuum will feature a mix of deadstock fabrics with colorful tweeds and florals. “Working on the Gucci Continuum project was a dream,” Taymour shared. “The story is always in the fabric and being able to recreate Collina pieces in these elevated deadstock fabrications was an honor.”\
The experimental program has multiple aims: to educate the public in topics of circularity and sustainability, to investigate customer’s interest in products created from existing materials, and to unite the brand’s diverse sustainability initiatives throughout the company. The program is already proving to be successful with designers who benefit from the collaboration both by having access to materials, and exposure through the Gucci Vault hub. “For designers and upcycle nerds like us, to work with these vintage Gucci fabrics with so much heritage, has been a dream come true,” said Josephine Bergqvist and Livia Schück of Rave Review, the Swedish label known for upcycled and collaged pieces since it launched in 2017. They added, “Turning old textiles into something completely new has always been an endless source of inspiration.”
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