Grofers founder responds to criticism of 10-minute grocery delivery

“I want to chime in about the hate we are getting for delivering groceries in 10 minutes…,” Dhindsa said in a tweet on Saturday.

Dhindsa said Grofers’ network of partner stores is concentrated in such a way that its riders can deliver 90% of the orders within 15 minutes while driving at 10 km per hour. Moreover, these stores are located within 2 km of the customers opting for express delivery. As for criticism that Grofers is pushing its riders to drive faster to make quick deliveries, Dhindsa said, “We’ve had zero reported rider accidents in the last two months since we launched 10-minute grocery delivery.”

Grofers had exactly a month ago
announced the launch of express grocery delivery to cater to demand for essentials amid a pandemic that refuses to die out. Dhindsa had then claimed that the company delivered groceries in more than 7,000 households within 15 minutes on July 26. Within a fortnight, this service
was expanded to 10 cities in India.

To be sure, Grofers isn’t the only company that’s betting big on express deliveries.

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In an interaction with ETtech on Twitter Spaces last month, BigBasket cofounders Hari Menon and Vipul Parekh said the company
will soon launch express deliveries—a segment that it had previously experimented with but pulled back from.

Swiggy, just a few days later,
announced its plans to focus on non-food delivery, especially groceries, after raising $1.25 billion from SoftBank Group Corp. It’s chief rival—the now publicly traded Zomato—is also weighing a grocery delivery service of its own. Amazon India too
is enabling pickups from More retail outlets for its online grocery orders.

Also Read:
Grofers, Zomato and the big online grocery battle