Alan Bleiweiss, a knowledgeable and entertaining SEO, asked Google’s John Mueller if the company has a “Google Book of Secrets” where it keeps track of all algorithmic changes in one place. The quick answer is that Google does save all of its updates, but John’s long answer is that it isn’t always beneficial.
The question came up where Alan asked, “does Google have someone tasked with the job of recording each update in a logbook, and noting which aspects of search are impacted? If so, is it called ‘Google’s Book of Secrets’?”
Yes, Google documents all of its modifications, according to John Mueller, but it’s difficult to utilize that information to find out why a change to a certain URL occurred, even for internal Google purposes. John said, “it is really hard sometimes to track back, even on our side, which of the changes had an effect here and what caused this difference in rankings.”
Mueller went on to say that even if Google did disclose this, as they have in the past, it would be useless. John said, “so even if we gave you this kind of logbook of Google Search change, probably it’s really hard to turn that into something useful.”
Below is how Johnson answering the question:
“I don’t know, Alan. I don’t really have a good answer for you there. We do track the changes we make and we try to figure out what all is changing over time. But there are lots of things that are changing in search and sometimes it’s hard to trackback.
Because these things are approved at some point and launched at some point and when you look at an individual URL and you see changes there, it is really hard sometimes to track back, even on our side, which of the changes had an effect here and what caused this difference in rankings.
So even if we gave you this kind of logbook of Google Search change, I think it is really hard to turn that into something useful. And then say now that I know Google made this change, I will always be updating my site to match that because you can’t really do the reverse of that.”
Below is the video embedded:
Disclaimer: This blog post is contributed by the Mediawire SEO team
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