The Indian Languages Programme aims to provide training, technical support, and funding to news publishers in English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi.
“Selected publishers will also undergo a diagnosis process to assess their page speed, core web vitals performance, and other relevant parameters. This evaluation will provide unified guidance on quality signals that are essential to delivering a great user experience on the web,” Google said in a statement.
In 2015, Google had launched a digital news initiative which was open to publishers from Europe and provided financial support to news publishers of all sizes.
Three years later, Google launched another initiative to support news publishers from across the world under its Google News Initiative plan. The initiative’s objective was to elevate and strengthen quality journalism, evolve business models to drive sustainable growth and empower news organizations through technological innovation.
“The GNI Indian Languages Program follows a structured format that includes various components to support and empower publishers. This includes a range of activities, including scaled inspiration series and virtual workshops. These sessions will feature guest speakers, success stories from previous GNI program participants, and Google-led sessions on topics such as Core Web Vitals, website optimization, News Consumer Insights (NCI), YouTube, and more,” Google said.
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