Gaming platform WinZO signs principal sponsorship deal with 2 PKL franchises

Indian social gaming platform WinZO has signed sponsorship deals with two Pro Kabaddi League (PKL) franchises — Future Group-owned Bengal Warriors and Adani Group’s Gujarat Giants — ahead of the eighth season of the league.

Both the teams will have WinZO’s logo on the front of their jerseys.

WinZO sees this sponsorship as organic and supporting local talent which promotes ‘Bharat ka Khel- Kabaddi’.

“We are absolutely delighted to associate with the PKL as the principal sponsor for two stellar teams,” said Paavan Nanda, Co-founder and CEO, WinZO.

PKL is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million.

Taking pride in the homegrown sport and the talent, WinZO strives to pursue a shift in the interests towards other native sports that have the potential to showcase Indian mettle on a global level.

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Capturing the Indian sentiment and a huge audience outside the periphery of mainstream sports such as cricket, WinZO inked this partnership to encourage the talent, sportsmen and the spirit of raw sportsmanship.

“Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us. We believe that the league will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India,” Nanda added.

Sandip Tarkas, CEO, Bengal Warriors, said, “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game

Kabaddi has really found its rightful place as the largest sports league in India. Bengal Warriors is one of the founding teams of PKL and is one of the most exciting teams in the league. With WinZO’s association we are sure Kabaddi will make a big splash in the online games space as well.”

WinZO’s support to these teams will enable them to leverage its vernacular strength. Hosting 80+ games in 12 languages for a user base of 65 million+, 90% of WinZO’s user base is spread across tier II to tier V markets.

The company claims it is passionate about the ‘Sporting and Gaming culture of India’ and is committed to promoting indigenous sporting talent and providing a fillip to the overall gaming ecosystem.

Over the years, WinZO has invested its tech and distribution capabilities towards development of the ecosystem. It has adeptly contributed to the various constituents associated with the gaming environment such as game developers, studios, players, game streamers, and talent amongst others.

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