I’d barely unpacked the merch from Kanye West’s Donda listening party in Atlanta, when another cult music figure announced a new fashion and lifestyle venture. No, not Lady Gaga who has turned the streets of New York into her catwalk in the lead-up to a concert series with Tony Bennett. Not Rihanna either, who recently attained billionaire status thanks to Savage X Fenty and Fenty Beauty. It’s Frank Ocean, the quiet, emotive artist, who practically oozes eclectic good taste and emotion from every pore.
Selena Forrest wears a $1.9 million necklace by Homer on the cover of the brand’s debut catalogue. Photo: Tyrone Lebon
Called Homer, Ocean’s luxury brand will start with fine jewelry and silk scarves and, we expect, expand into clothing, accessories, shoes, and more. A Prada collaboration, long rumored on message boards, is also part of the debut Homer collection. But outside a seafoam Prada anorak, similar to the one Ocean wore to the 2019 Met Gala, the products in Homer’s 84-page catalogue are mostly cartoony baubles in alien shapes or the letters A-OK curved into a ring. The prices range from $395 for the aforementioned ring in silver and peak at $1,898,000 for a an 18K white gold necklace with lab grown diamonds. (Ocean’s brand solely uses lab-grown diamonds from an American source.)
Homer’s jewelry selection includes charms, necklaces, bracelets, and rings. Photo: Tyrone Lebon
Homer will open its store at 70-74 Bowery, the home of New York Jewelers Exchange, on Monday, August 9. Shopping is by appointment only, with occasional walk-up appointments available, or via messaging the Homer hotline +1 (212) 410 3300 on Signal starting Monday at 10 am ET.
A press release describes the collection as inspired by “childhood obsessions and “heritage as a fantasy”—a mood conveyed well through a sort of Delia’s-meets-L.L.Bean catalogue shot by Tyrone Lebon. Get a preview of some imagery here and stay tuned for more from Ocean.
Cute cartoon charms can be added to chain link necklaces. Photo: Tyrone Lebon
Frank Ocean’s Prada anorak at the 2019 Met Gala birthed a million memes. Here, he iterates on the theme with a soon-to-be-revealed Prada collab. Photo: Tyrone Lebon
Homer pendant charms come at a fine jewelry price point. Photo: Tyrone Lebon
“Hammer Man” pendants feature a lab-grown diamond at the center. Photo: Tyrone Lebon
Most of the collection is in gold, white gold, and silver. Photo: Tyrone Lebon
More of Ocean’s upcoming Prada project.
Homer’s debut collection also includes silk scarves with all-over X-O graphics. Photo: Tyrone Lebon
A look inside the lab that products Homer’s diamonds. Photo: Tyrone Lebon
At the upper echelon of the price spectrum are these diamond encrusted pieces. Photo: Tyrone Lebon
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