As part of the deal, the founders and the respective teams of the three brands Healthyhey, Rey Naturals and Intellilens will become a part of GlobalBees.
“E-commerce in India is still in early stages. We see a massive opportunity in multiple consumer segments and Healthyhey,Rey Naturals and Intellilens, come with a promising growth trajectory along with a proven business model,” GlobalBees CEO Nitin Agarwal said.
Healthyhey Nutrition, founded in 2016 by Rishi Modi, makes dietary supplements, sports nutrition and nutritional supplements for different age groups of people. The company claims to offer more than 250 varieties of the highest quality vitamins, minerals, antioxidants, amino, herbal extract, proteins, collagen-based supplements
Rey Naturals, an Ahmedabad based startup founded by Anish Nagpal and Amit Purswani in 2017, offers natural hair care products such as cold pressed oils that are extracted from nuts and seeds and essential oils extracted from plants, flowers, fruits & roots.
Intellilens, a Mumbai-based eyewear brand, was founded by Robin Lobo in 2018. The company claims that its products are used by over 2 lakh users for protection against harmful UV rays emanating from smartphones, laptops and other digital devices.
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With these investments, eight brands are now a part of the GlobalBees’ portfolio. In the next three years, GlobalBees is looking forward to investing in 100 brands across verticals, including fast-moving consumer goods (FMCG), sports, home organisation, and lifestyle.
Earlier this year in July, GlobalBees
raised $150 million in a mix of equity and debt in a Series A, led by FirstCry and other investors.
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