Following its debut Paris Fashion Week runway show on Rue Cambon, Palm Angels isn’t slowing down. The Italian house raced into the Miami International Autodrome, where the Miami Grand Prix was taking place this past weekend, to present its first collection as sponsor of Haas, America’s sole Formula 1 team.
Founder Francesco Ragazzi hosted a pre-race dinner with the team’s drivers, Nicolas Hülkenberg and Kevin Magnussen; as well as Candice Swanepoel, Josephine Skriver, Stella Maxwell, Brooklyn Beckham, Evan Ross, and Miami Heat’s Tyler Herro. Also in attendance were the mayor of Miami, Francis Suarez, and F1 CEO Stefano Domenicali, illustrating the significance of the Grand Prix, now in its second year, to the local economy. The evening coincided with the launch of a new co-branded collection with Haas made up of unusually elevated pit-lane wear and a new spring-heeled sneaker. When it came time to race the next afternoon, Hülkenberg and Magnussen wore Palm-patterned race suits to drive their Palm-logoed cars at speeds of over 200mph around the Miami circuit.
Before they started, hopes were high that Haas would finish in the top-three—securing a spot on the podium—after Magnussen qualified to start the race in fourth position. As Ragazzi explained, in 2022 cumulative TV audiences for the F1 season were logged at 1.54 billion, while an average of 70 million people watched each race. “We wanted to get involved with F1 because after Netflix’s Drive to Survive it’s become one of the fastest-growing sports in the US, and the crowd that pays attention to it is really young and diverse,” he added. “Haas is a team that we really relate to in that they are powered by Italian expertise—because they partner with Ferrari—but they are American with an American attitude and state of mind. Plus they are underdogs—rookies relative to everyone else on the grid—and we relate to that too.”
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