David Mallett’s styling products, which include his Fresh Eau de Concombre—the very first dual hair and face mist—and the Volume Powder that launched a thousand imitations, offer the same satisfaction as his haircuts, which book out months in advance: performance that appears effortless. But there is no display at Sephora, no rigorous launch schedule to take Mallett’s name beyond the rarefied circles he operates in, from New York to his four-chair salon at the Ritz in Paris. “Sharing my message was never really my priority,” the Australian-born coiffeur says over the whir of a blow-dryer during a recent trim. Then, in 2021, after losing his husband, who had been the driving force behind building Mallett’s namesake line, the 57-year-old locked in on what his clientele—which includes Charlotte Gainsbourg and the designer Natacha Ramsay-
Levi—wants now.
“It’s an evolution, not a revolution,” Mallett says of Pure, a 96 percent natural, fragrance-free, amino-acid-rich shampoo and organic coconut oil, argan oil, and shea butter–laced conditioner that manages to be rich yet extremely lightweight. Inspired by the unadulterated island landscape in Ponza, just north of Naples, where Mallett spends his summers sailing and administering stern-side trims, the Pure line will grow next this month with the addition of a 100 percent natural hair serum, followed by a scalp oil, mask, and a dry shampoo. Don’t call it a brand expansion, though. For Mallett, who will also debut his riff on a classic chignon pin reimagined as an oversized safety pin this fall, it’s simply an extension of a belief system that he pauses before identifying as “beautiful left of center.”
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