To begin, West recommends wetting hair thoroughly before applying shampoo. “Make sure your hair is completely wet because this helps to evenly distribute the shampoo and create a lather,” she adds. “The amount of shampoo you need depends on the length and thickness of your hair. Start with a small amount, typically a quarter-sized dollop, and adjust as needed. You can always add more if necessary, but using too much shampoo can lead to product buildup and make it harder to rinse out.”
When it comes to applying the shampoo, West advises focussing on the scalp. “Begin by applying the shampoo directly to your scalp rather than the lengths of your hair. The scalp is where most of the oil, dirt, and product buildup accumulate. Use your fingertips, not your nails, to gently massage the shampoo into your scalp using circular motions. This helps to stimulate circulation and promote a thorough cleanse.”
“Once you have massaged your scalp, you can distribute the remaining lather through the lengths of your hair. However, in most cases, the shampoo that rinses through the lengths while rinsing your scalp should be sufficient to cleanse the hair,” she explains. Rinsing thoroughly is essential especially if, like me, you experience product buildup, and in addition West also advises people in my position to avoid applying conditioner to the scalp as this can contribute to buildup.
“Finally, you should avoid washing your hair too frequently, as it can strip the scalp and hair of natural oils, leading to dryness and potential damage,” she adds. “How often you should wash your hair depends on your hair type, scalp condition, and personal preference. Aim for a balance that keeps your scalp and hair clean and healthy without over-stripping them.”
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