Reading is fundamental, and this season it’s also proving to be extremely fashionable. To mark the opening of its Wooster Street flagship store in New York City, Mulberry has launched a zine titled “Softie,” inspired by both its squishy bag of the same name and the city’s creative community of writers and poets.
The zine features campaign photographs by Luisa Opalesky, which find Ella Emhoff walking around the streets of the Big Apple with a Softie bag, lounging on a clear inflatable chair set against cobblestone streets, and conveying a positive, laid-back vibe. “Some of the best shots we got came when we were just walking around or heading to the next location,” Emhoff told Vogue Runway. “Watching Luisa climb on basically anything she could, and falling to the floor to get the perfect angle was a highlight.”
The model and designer grew up in Los Angeles and moved to the city when she began her studies at Parsons. “I wasn’t expecting to stay after college, but after creating a really strong community and life here, I couldn’t leave.” Emhoff continued: “what initially drew me to New York was the freedom that I felt people had here, especially in the way people dress and present themselves. I always felt a little embarrassed in LA expressing myself in the way that I wanted. Except for when I was in middle school. I really went for it then.”
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