Mike White has been named to the new role of senior
vice president of Next Generation Storytelling and Consumer
Experiences.
Mike White has been named to the new role of senior
vice president of Next Generation Storytelling and Consumer
Experiences.
The Walt Disney Co has appointed
an executive to oversee its metaverse strategy, according to an
email Disney Chief Executive Bob Chapek sent to staff Tuesday
and seen by Reuters.
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Mike White, an executive in the Media and Entertainment
Distribution group, has been named to the new role of senior
vice president of Next Generation Storytelling and Consumer
Experiences, where he will help define how consumers experience
Disney’s coming metaverse. He will work alongside Disney’s
creative teams.
Also Read | Breaking down the hype around Metaverse
“For nearly 100 years, our company has defined and
re-defined entertainment by leveraging technology to bring
stories to life in deeper, more impactful ways,” Chapek wrote in
the email to staff, adding, “Today, we have an opportunity to
connect those universes and create an entirely new paradigm for
how audiences experience and engage with our stories.”
Chapek announced last November that Disney is poised toembark on journey to the metaverse, which he said would advance
storytelling by combining elements of the physical and digital
world. He describes the metaverse as the “next great
storytelling frontier” and part of the company’s strategic
priorities.
White has 25 years of technology and leadership experience.
Before joining Disney in 2011, he served as chief technology
officer for Apollo Group and earlier spent a decade at Yahoo,
holding positions of increasing responsibility, including
director of strategy and technology. He will be charged with
putting in place a process to prioritise how to allocate
resources and is expected to create a task force that will
include leaders across the company.
Also Read | Microsoft strides into the gaming metaverse
White will report to Kareem Daniel, chairman of Disney Media
and Entertainment Distribution, and to Josh D’Amaro, chairman of
parks, experiences and products.
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