Tribune Web Desk
Chandigarh, August 21
Deutsche Post DHL Group has launched a global brand campaign to strengthen its position as the leader in e-commerce, claimed a company press release.
The release stated that the leading most international logistics provider supports not only by providing reliable delivery in the growing e-commerce industry, but also by advising companies on how to make their business as successful as possible online. E-commerce trade has become increasingly established and an important area of economic growth over the last decades. This development has been greatly amplified by the pandemic and companies of all shapes and sizes need to be able to cope with the ever-growing digitally driven demand. The global logistics provider with years of experience in e-commerce and the associated logistics processes will “help its customers keep up with the clicks”.
“The pandemic has driven digitalization so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time. As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty”, says John Pearson, CEO of DHL Express.
“Changes in the global marketplace since the pandemic has opened a wide window of opportunity for Indian businesses to gain greater play in the international market. Indian businesses have all it takes to harness the potential that e-commerce opens up in the global trade. DHL Express is in a great position to help our customers successfully navigate the complex world of global e-commerce. The campaign accurately depicts this,” adds R.S Subramanian, SVP and Managing Director, DHL Express India.
The ‘keep up with the clicks’ campaign that will be aired in 30+ countries includes an unusually produced TV spot that attracts attention by using mixed-media techniques which create visual intrigue in combination with a unique voice-over of British actor Tom Hollander – well known for his role in Pirates of the Caribbean, explaining in a rhyme-like rhythm how e-commerce has grown rapidly over
The last few years. It tells the story of online shopping, from the early days when it was still easy for a retailer and logistics provider to keep track of and meet demand, and how online shopping then became more established and almost a routine part of our lives. The message is that DHL can help businesses deal with the high demand and “keep up with the clicks”. The creative concept was developed by DHL’s creative lead agency 180Amsterdam.
“In India the ‘keep up with the clicks’ campaign will have a 360 degree marketing push with presence across TV, print, digital and out-of-home. The unique commercial that highlights the e-commerce wave in the world can be seen across all DHL social media channels. Through the campaign, we will be reaching to a wide range of businesses that have either already moved to the e-commerce platform or are looking to make the move,” says Sandeep Juneja, VP- Sales and Marketing, DHL Express India.
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