Dell Technologies and Alienware have announced the opening of the first gaming experience store in India. Located in Nehru Place, New Delhi, the store’s design concept reflects Dell and Alienware’s core principles of innovation, interaction, and community building by creating an immersive experience for gamers.
Dell Technologies’ executives Rosandra Silveira, Sr. Vice President, Global Channel Sales, and Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, inaugurated the store.
What does Dell Alienware experience store offer
The company says that the new experience store is a hub for gamers and enthusiasts to meet, interact and play their favourite games on Dell’s latest devices.
The store has Dell and Alienware products on display and it has dedicated experience areas, an e-sports game section along with a peripheral and accessories section to offer a complete buying experience to customers.
The store has digital screens that allow visitors to dive right into a gaming experience. The main attraction of the store is the “Battle Zone,”
The overall storefront is designed with metallic style and unique colour design, with iconic Alienware elements that create a powerful visual identity for the store, which allows gamers to face off with their opponent and test-drive the company’s entire portfolio of devices. Then there’s a “Browse and Explore” section that takes this a step further by allowing visitors to look and feel a variety of Dell gaming laptops, desktops, peripherals, and lifestyle notebooks. There is also a dedicated “Accessories Zone” which showcases products beyond Dell’s main offerings.
Commenting on the opening of the store, Rosandra Silveira, Sr. Vice President, Global Channel Sales, Dell Technologies, said, “It’s incredible to see the rate at which the Indian gaming landscape is expanding. Alienware has always been at forefront at reshaping the gaming experience and the new Alienware Experience Store embodies the legacy of the Alienware brand by enabling the use of cutting-edge technology and innovative design elements to create what we refer to as ‘the gamers’ paradise. Providing a completely new entertainment experience, the store will further strengthen our engagement with the Indian gaming community and create quality experiences for all gamers.”
Dell Technologies’ executives Rosandra Silveira, Sr. Vice President, Global Channel Sales, and Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, inaugurated the store.
What does Dell Alienware experience store offer
The company says that the new experience store is a hub for gamers and enthusiasts to meet, interact and play their favourite games on Dell’s latest devices.
The store has Dell and Alienware products on display and it has dedicated experience areas, an e-sports game section along with a peripheral and accessories section to offer a complete buying experience to customers.
The store has digital screens that allow visitors to dive right into a gaming experience. The main attraction of the store is the “Battle Zone,”
The overall storefront is designed with metallic style and unique colour design, with iconic Alienware elements that create a powerful visual identity for the store, which allows gamers to face off with their opponent and test-drive the company’s entire portfolio of devices. Then there’s a “Browse and Explore” section that takes this a step further by allowing visitors to look and feel a variety of Dell gaming laptops, desktops, peripherals, and lifestyle notebooks. There is also a dedicated “Accessories Zone” which showcases products beyond Dell’s main offerings.
Commenting on the opening of the store, Rosandra Silveira, Sr. Vice President, Global Channel Sales, Dell Technologies, said, “It’s incredible to see the rate at which the Indian gaming landscape is expanding. Alienware has always been at forefront at reshaping the gaming experience and the new Alienware Experience Store embodies the legacy of the Alienware brand by enabling the use of cutting-edge technology and innovative design elements to create what we refer to as ‘the gamers’ paradise. Providing a completely new entertainment experience, the store will further strengthen our engagement with the Indian gaming community and create quality experiences for all gamers.”
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