Commentary: Plastic bags at shops and supermarkets should be charged per bag rather than per customer

CULTIVATING GREEN CONSUMPTION HABITS AMONG SINGAPOREAN CONSUMERS

The war against plastic waste requires collective effort across society, and certainly, consumers should take an active role.

But behavioural change takes time. How can retailers and relevant organisations help consumers cultivate green consumption habits?

First, we need to start with changing consumers’ attitudes and perceptions toward using plastic bags. For example, consumers tend to believe that plastic bags are “convenient” whereas reusable shopping bags are not.

This perception needs to be tackled. Relevant government agencies and organisations need to raise public awareness that using plastic bags is not only costly in financial terms but also costly for environmental and societal well-being.

Importantly, such messages should appeal to consumers’ feelings and emotions. It will allow consumers to connect to the cause at an emotional level, motivating them to refuse plastic bags.

Second, we can create more incentives for consumers to use eco-friendly carrier options. For example, retailers should reward consumers with discounts and bonus points when consumers bring their reusable shopping bags.

Consumers will then feel that it is an easy change, and they will be proud to use the reusable bags because they are making a positive impact on the environment.