Studio Ghibli films have consistently attracted tourists to Japan – not to mention the new Ghibli Park that opened in November in Nagoya. Korean breakthrough shows like Itaewon Class have fans flocking to Seoul, while Crash Landing on You set in Switzerland contributed to interest in the destination.
New Zealand is famous thanks to The Lord of the Rings films, while Netflix series Lupin and Emily in Paris have inspired some travellers to pack for Paris.
Visiting these destinations offers travellers a way to experience all that the location has to offer first-hand, instead of living just vicariously through characters on the silver screen.
TV AND CINEMA PUT CITIES IN A NEW LIGHT
While London, Tokyo and Seoul have always been popular tourist destinations, set-jetting travellers are now seeing these long-beloved destinations in a new light.
Most of the time, films and TV shows unlock new attractions, trends and food in familiar destinations. London’s King’s Cross station, for instance, is known by all Harry Potter fans as the location of the hidden Platform 9¾, where witches and wizards board the Hogwarts Express.
The platform is now immortalised in the real-life King’s Cross with a trolley that can be seen disappearing into the wall – which visitors can take photos with, then buy merchandise from a nearby souvenir shop.
Dalgona candy was made popular by Netflix TV series Squid Game, when it featured in a nerve-wracking game on the show. In Seoul, vendors of the confection saw sales increase by up to eight times after the show became a global phenomenon.
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