Colour me platinum: How to rock the hair dye

The recent edition of Met Gala saw the likes of TV personality Kim Kardashian and American YouTuber Emma Chamberlain donning platinum coloured hair, making it the talk of the town. The former underwent a 14-hour hair transformation as a nod to the iconic Hollywood star, Marilyn Monroe. Piqued to try the colour, which adds a lot of drama to your look? Before you take the plunge, here’s what you must know:

1. If you have any other colour in your hair, it needs to be removed first to achieve the platinum blonde look.

2. Bleaching your hair is a must. It might even take multiple rounds if your hair is darker in tone.

3. There are different variations of the dye, such as icy-bluish or ivory-white. Choose what complements you the best.

4. If your hair is already damaged, you may have to trim off the damaged portion first to begin the process.

Taking care of platinum hair

The bleaching and the colouring process can rip away protein from your hair’s cuticles, leaving it dry and dull. Hence, extra care is necessary once the hair is dyed. “Make sure to use a sulfate-free shampoo that’s gentle, followed by a conditioner that will tightly close the cuticle. Regular trim every five to six weeks is necessary as your hair will now be prone to split ends. Avoid excessive usage of heating tools,” suggests hair stylist Rod Anker.

How to restore the damage

Dermatologist Kiran Lohia says, “Though it looks cool, it can actually cause a lot more breakage and traumatise the hair if not done properly. After putting this colour, if you want to bounce back to the original colour and quality, avoid hair colouring, highlighting and keratin treatment for at least three to six months. You should opt for coconut hair oiling two to three times a week. Pre-conditioning masks and hair mask with avocado and eggs are great.”


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