US shoppers spent nearly 3% more online on Thanksgiving Day this year, a report showed, as consumers kicked off the year’s biggest shopping event on a strong note and eased worries of a lackluster holiday season.
Adobe Analytics on Friday (November 25) said Thanksgiving sales hit a record $5.29 billion, even as inflation worries and holiday deals starting as early as October were expected to lead to a 1% decline.
With shoppers flocking to online sales, sparse but steady streams of Black Friday customers could be seen fanning out at Macy’s flagship store in Midtown Manhattan.
Shoppers weathered the strain put on their household budgets by higher costs of everything from food to rent and continued to spend big heading into the holidays, lured by steep discounts for everything from toys to electronic gadgets.
Products such as strollers, speakers and outdoor grills flew off the shelves, the report said, with more shoppers taking to placing orders through their smartphones. Mobile shopping drove 55% of online Thanksgiving sales.
Black Friday is expected to bring in $9 billion from online sales, a modest increase of 1% from last year, with shoppers now flocking to brick-and-mortar stores after a pandemic-led pause over the last two years.
Adobe Analytics’ analysis measures consumer transactions online covering over 1 trillion visits to U.S. retail websites.
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