This is Capillary’s fifth acquisition globally and second in the United States, in line with its efforts to expand into the North America market. In the past the company had acquired US-based customer experience firm Persuade; machine learning startup Ruaha Labs, and digital commerce solutions provider MartJack.
It has also invested in other startups, including customer relationship management (CRM) software provider WebEngage.
The company was looking to list on the Indian bourses last year and had filed draft documents to raise Rs 850 crore through a public listing.
“Brierley+Partners has some of the best people in the loyalty space and combining forces with the firm will help take Capillary’s offering to the next level, especially in the North American and Japanese markets,” said Aneesh Reddy, founder, managing director, and vice chairman of Capillary Technologies.
Through the acquisition, Capillary will expand its loyalty offerings through Brierley, leverage the latter’s Emotional Loyalty Quotient platform to drive value, and cross-sell newer products to existing clientele with an improved suite of offerings.
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“We believe that our combined expertise will enable us to provide our clients with even more innovative and effective loyalty and customer engagement solutions through Capillary’s next-generation SaaS platform,” said Bill Swift, chief executive of Brierley. Brierley+Partners provides loyalty marketing and CRM software to large enterprises across the travel and retail segments.
It clocks revenues of $20 million to $25 million on an annual basis.
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