BYJU’s rolls out 4-tier tech-driven internal sales process to check mis-selling

The recent development comes against the backdrop of summons issued to the company by child rights body NCPCR that alleged BYJU’s is indulging in malpractices to lure parents and children to buy their courses.

Under BYJU’s new sales model, interested customers having minimum monthly income of ₹25,000 will be eligible to buy courses from BYJU’s. Also, they will need to give consent for placing the order and before closing of the sales.

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The firm claimed that under its 4-tier sales process, it will educate an incoming lead about product portfolio and its new refund policy over a live Zoom session that is recorded for future audit, after which the process for order will begin.

“In the first step, the interested customers have to give their consent after reading the terms and conditions on the customer consent screen on a custom mobile app. The order verification team then revalidates the consent and double-checks if the customer agrees to make the purchase. The customer gives another consent on this app, upon which the sale is closed,” BYJU’s said in a statement.

The company has introduced an affordability test for all potential customers within the new 4-tier sales process.

A threshold family income of ₹25,000 per month is necessary to move forward with the purchase. Families with an income of less than ₹25,000 per month automatically qualify for the BYJU’S Education For All (EFA) programme, where they receive access to BYJU’S content for their child’s grade level free of cost,” the statement said.

According to BYJU’s, it assists students who require financial support by connecting the parents or guardians of such students to reputed third party banks or financial institutions.

“BYJU’S is fully committed to a transparent sales mechanism, and our tech-driven, 4-tier approach enhances communication and precludes potential or rare mis-selling. We are constantly striving to improve our customer experience and we believe that this new approach will make the initial stages of the sales process more efficient, clear and empathetic,” BYJU’S India CEO Mrinal Mohit said.

With PTI inputs.